Get Your Free SmileWizard Coffee Sign up with SmileWizard and Claim your free coffee mug!

Join our community and discover how SmileWizard can revolutionize your dental practice. Streamline your workflow, save time, and deliver top-notch care—all while enjoying your new mug!

Name
Phone
Email
Title/Position
City/ State
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.

About SmileWizard®

We help dentists streamline their exam process by reducing paperwork and manual tasks, while empowering them to conduct comprehensive exams that cover every detail, ensuring accuracy and thoroughness, so they can focus on what matters most — exceptional patient care.

Our Vision

SmileWizard® was designed to be a Dentists’s step-by-step checklist for complete treatment planning. No other treatment planning software combines the principles of functional occlusion with all the elements of a complete examination.

Our Mission

Our commitment to Functional occlusion and a comprehensive examination workflow establish us as the definitive tool for crafting treatment plans that optimize patient outcomes and foster long-lasting patient satisfaction.

Our Vision

SmileWizard® was designed to be a Dentists’s step-by-step checklist for complete treatment planning. No other treatment planning software combines the principles of functional occlusion with all the elements of a complete examination.

Our Mission

Our commitment to Functional occlusion and a comprehensive examination workflow establish us as the definitive tool for crafting treatment plans that optimize patient outcomes and foster long-lasting patient satisfaction.

Our Story

SmileWizard® is the brainchild of Dawson dentistry experts who wanted to empower dentists of all levels with a powerful treatment planning app that safeguards Functional Occlusion and Dawson principles.
1954
Dr. Dawson served two years in the United State’s Air Force and was stationed in Tachiwaka, Japan.
Returned home and opened his first dental practice.
Dawson began teaching his one-man lecture series, “Concepts of Complete Dentistry”.
Dawson Academy was founded for Advanced Dental Study, and he also developed a complete curriculum for advanced postgraduate study. Since then, more than 40,000 dental professionals have learned to solve complex dental problems using the principles of occlusion that Dawson developed.
The Dawson Academy had the idea to digitize the collection of complete exam data and the 2D and 3D checklists they were doing on paper.
Development soon started on the Dawson Diagnostic Wizard with Travis Wilhelmsen as the product owner and 3 main doctors leading as the clinical board: Dr. Drew Cobb, Dr. John Cranham, and Dr. Peter Dawson. Hundreds of doctors were then able to complete exams effortlessly and efficiently.
Travis continued to support the software for years until it needed to be rewritten in a more modern technology stack. Ultimately the software was sold to Travis and then rebranded to SmileWizard.
Travis employs a marketing & management team for growth and increasing SmileWizard user experience. Further development of software and integration with more academic institutions ensues.

Our Values

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit.

Integrity

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore

Privacy

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam

Customer Support

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid

Authenticity

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti

The SmileWizard Team

The team that makes it all happen

Travis Wilhelmsen, CEO

Travis has been helping companies become strategic, innovative, lean and fast. This is done through sustained customer focus and empathy. It is not something you jump in and out of. It is ongoing and immersive. Lean startup mentality enables teams to prove concepts will work before investments are made, even when everyone thinks ideas are winners. Agile principles enable speed to market and enhance communication. When these principles are all working together a company can become very strategic and start winning. It becomes the culture.
Thomas Johnson

Founder & Ceo

Victoria Clark

CTO

Adam Peterson

Co-Founder

Benjamin Charlton

Product Manager

Richard Templar

HR Manager

Dana Tetlow

Marketing Manager

Jessica Camden

Quality Assurance Manager

Katie Mike

Product Owner

The SmileWizard Team

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation

Travis Wilhelmsen, CEO

Travis has been helping companies become strategic, innovative, lean and fast. This is done through sustained customer focus and empathy. It is not something you jump in and out of. It is ongoing and immersive. Lean startup mentality enables teams to prove concepts will work before investments are made, even when everyone thinks ideas are winners. Agile principles enable speed to market and enhance communication. When these principles are all working together a company can become very strategic and start winning. It becomes the culture.
Thomas Johnson

Founder & Ceo

Victoria Clark

CTO

Adam Peterson

Co-Founder

Benjamin Charlton

Product Manager

Richard Templar

HR Manager

Dana Tetlow

Marketing Manager

Jessica Camden

Quality Assurance Manager

Katie Mike

Product Owner

WorkFlowPro is the most efficient automation software for businesses to streamline their processes without any hassle. All of our departments communicate smoothly through it.

William Anderson

CEO at Star Track

Digital Treatment Planning the 'Right Way'

Book A Demo
Free Trial
  • Made by dentists, for dentists
  • 14-day free trial